New Balance 740 Incense

The New Balance 740 returns from the archives as a revival of a true early-2000s daily runner. Originally built to handle heavy mileage and everyday wear, the 740 became a longtime fan favourite thanks to its comfort, durability, and streamlined performance silhouette. This modern release stays true to that heritage while offering easy lifestyle versatility.

The upper is constructed with open-knit mesh underlays and synthetic overlays, providing breathable comfort and dependable structure. Subtle design details like two-tone mesh and angular paneling add depth while maintaining the shoe’s clean running profile. Underfoot, a segmented midsole with ABZORB cushioning absorbs impact through a balance of cushioning and compression resistance, making the 740 ideal for all-day wear.

Finished in a soft, neutral Incense colourway, this version delivers understated archive style with modern everyday appeal.

 Key Features

• New Balance 740 archive running sneaker

• Inspired by early-2000s daily runners

• ABZORB midsole for impact absorption and comfort

• Open-knit mesh underlays for breathability

• Synthetic overlays for structure and durability

• Segmented midsole for flexibility and support

• Molded TPU “N” logo

• Reflective accents for visibility

• Durable rubber outsole

• Streamlined heritage running silhouette

• Men’s US sizing

Product Details

Style Code / SKU: U740IN2
Upper: Mesh with synthetic overlays
Midsole: ABZORB cushioning
Outsole: Rubber
Category: Lifestyle / Archive Running