{"product_id":"new-balance-u740in2","title":"New Balance 740 Incense","description":"\u003cp data-start=\"330\" data-end=\"694\"\u003eThe \u003cstrong data-start=\"334\" data-end=\"353\"\u003eNew Balance 740\u003c\/strong\u003e returns from the archives as a revival of a true early-2000s daily runner. Originally built to handle heavy mileage and everyday wear, the 740 became a longtime fan favourite thanks to its comfort, durability, and streamlined performance silhouette. This modern release stays true to that heritage while offering easy lifestyle versatility.\u003c\/p\u003e\u003cp data-start=\"696\" data-end=\"1133\"\u003eThe upper is constructed with \u003cstrong data-start=\"726\" data-end=\"754\"\u003eopen-knit mesh underlays\u003c\/strong\u003e and \u003cstrong data-start=\"759\" data-end=\"781\"\u003esynthetic overlays\u003c\/strong\u003e, providing breathable comfort and dependable structure. Subtle design details like two-tone mesh and angular paneling add depth while maintaining the shoe’s clean running profile. Underfoot, a \u003cstrong data-start=\"975\" data-end=\"1019\"\u003esegmented midsole with ABZORB cushioning\u003c\/strong\u003e absorbs impact through a balance of cushioning and compression resistance, making the 740 ideal for all-day wear.\u003c\/p\u003e\u003cp data-start=\"1135\" data-end=\"1262\"\u003eFinished in a soft, neutral \u003cstrong data-start=\"1163\" data-end=\"1174\"\u003eIncense\u003c\/strong\u003e colourway, this version delivers understated archive style with modern everyday appeal.\u003c\/p\u003e\u003chr data-start=\"1264\" data-end=\"1267\"\u003e\u003ch2 data-start=\"1269\" data-end=\"1289\"\u003e Key Features\u003c\/h2\u003e\u003cul data-start=\"1290\" data-end=\"1730\"\u003e\n\u003cli data-start=\"1290\" data-end=\"1333\"\u003e\u003cp data-start=\"1292\" data-end=\"1333\"\u003eNew Balance 740 archive running sneaker\u003c\/p\u003e\u003c\/li\u003e\n\u003cli data-start=\"1334\" data-end=\"1375\"\u003e\u003cp data-start=\"1336\" data-end=\"1375\"\u003eInspired by early-2000s daily runners\u003c\/p\u003e\u003c\/li\u003e\n\u003cli data-start=\"1376\" data-end=\"1428\"\u003e\u003cp data-start=\"1378\" data-end=\"1428\"\u003eABZORB midsole for impact absorption and comfort\u003c\/p\u003e\u003c\/li\u003e\n\u003cli data-start=\"1429\" data-end=\"1475\"\u003e\u003cp data-start=\"1431\" data-end=\"1475\"\u003eOpen-knit mesh underlays for breathability\u003c\/p\u003e\u003c\/li\u003e\n\u003cli data-start=\"1476\" data-end=\"1527\"\u003e\u003cp data-start=\"1478\" data-end=\"1527\"\u003eSynthetic overlays for structure and durability\u003c\/p\u003e\u003c\/li\u003e\n\u003cli data-start=\"1528\" data-end=\"1577\"\u003e\u003cp data-start=\"1530\" data-end=\"1577\"\u003eSegmented midsole for flexibility and support\u003c\/p\u003e\u003c\/li\u003e\n\u003cli data-start=\"1578\" data-end=\"1601\"\u003e\u003cp data-start=\"1580\" data-end=\"1601\"\u003eMolded TPU “N” logo\u003c\/p\u003e\u003c\/li\u003e\n\u003cli data-start=\"1602\" data-end=\"1639\"\u003e\u003cp data-start=\"1604\" data-end=\"1639\"\u003eReflective accents for visibility\u003c\/p\u003e\u003c\/li\u003e\n\u003cli data-start=\"1640\" data-end=\"1666\"\u003e\u003cp data-start=\"1642\" data-end=\"1666\"\u003eDurable rubber outsole\u003c\/p\u003e\u003c\/li\u003e\n\u003cli data-start=\"1667\" data-end=\"1710\"\u003e\u003cp data-start=\"1669\" data-end=\"1710\"\u003eStreamlined heritage running silhouette\u003c\/p\u003e\u003c\/li\u003e\n\u003cli data-start=\"1711\" data-end=\"1730\"\u003e\u003cp data-start=\"1713\" data-end=\"1730\"\u003eMen’s US sizing\u003c\/p\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2 data-start=\"2043\" data-end=\"2066\"\u003eProduct Details\u003c\/h2\u003e\u003cp data-start=\"2067\" data-end=\"2239\"\u003e\u003cstrong data-start=\"2067\" data-end=\"2088\"\u003eStyle Code \/ SKU:\u003c\/strong\u003e U740IN2\u003cbr data-start=\"2096\" data-end=\"2099\"\u003e\u003cstrong data-start=\"2099\" data-end=\"2109\"\u003eUpper:\u003c\/strong\u003e Mesh with synthetic overlays\u003cbr data-start=\"2138\" data-end=\"2141\"\u003e\u003cstrong data-start=\"2141\" data-end=\"2153\"\u003eMidsole:\u003c\/strong\u003e ABZORB cushioning\u003cbr data-start=\"2171\" data-end=\"2174\"\u003e\u003cstrong data-start=\"2174\" data-end=\"2186\"\u003eOutsole:\u003c\/strong\u003e Rubber\u003cbr data-start=\"2193\" data-end=\"2196\"\u003e\u003cstrong data-start=\"2196\" data-end=\"2209\"\u003eCategory:\u003c\/strong\u003e Lifestyle \/ Archive Running\u003c\/p\u003e","brand":"mysite","offers":[{"title":"US4","offer_id":46072052613199,"sku":"197967696794","price":68.99,"currency_code":"USD","in_stock":true},{"title":"US5","offer_id":46072052645967,"sku":"197967696817","price":68.99,"currency_code":"USD","in_stock":true},{"title":"US6","offer_id":46072052678735,"sku":"197967696831","price":68.99,"currency_code":"USD","in_stock":true},{"title":"US7","offer_id":46072052711503,"sku":"197967696855","price":68.99,"currency_code":"USD","in_stock":true},{"title":"US8","offer_id":46072052744271,"sku":"197967696879","price":68.99,"currency_code":"USD","in_stock":true},{"title":"US9","offer_id":46072052777039,"sku":"51811","price":68.99,"currency_code":"USD","in_stock":true},{"title":"US10","offer_id":46072052809807,"sku":"197967696916","price":68.99,"currency_code":"USD","in_stock":true},{"title":"US11","offer_id":46072052842575,"sku":"51813","price":68.99,"currency_code":"USD","in_stock":true},{"title":"US12","offer_id":46072052875343,"sku":"197967696954","price":68.99,"currency_code":"USD","in_stock":true},{"title":"US13","offer_id":46072052908111,"sku":"51815","price":68.99,"currency_code":"USD","in_stock":true},{"title":"US5 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